From Brand Design
to Brand Systems
Made Visible. Kept Consistent.
Xinming Design is a brand system design firm and the originator of the "Brand OS" concept.
We turn brand strategy judgment into an operating rule set
so teams, vendors, and AI all work from the same standard.
200+
Projects Delivered
100+
Clients Worldwide
2013
Founded in Singapore
8+20
Core Team & Network
Our Services
Xinming uses Brand OS to help organizations build clear judgment, coherent structure and consistent expression for an AI-driven world.
Brand OS = Explicit Judgment + Continuous Intent + Auditable Feedback
It turns brand strategy into an operating framework — connecting principles, visual systems, knowledge and AI workflows so teams can make better decisions, act consistently and evolve without losing coherence.
Build or Evolve Your Brand Identity
Make who you are, and why no one else can replace you, clear at first glance.
We build or refine your identity system so your brand and the value only you offer come through the moment someone sees you.
Right for you when: you’re renaming, raising capital or preparing to list; your business has moved on but your image hasn’t; or your touchpoints no longer look like one brand.
What we do: We define your positioning and core message, design your logo and visual identity, then roll it out across the touchpoints that matter most: your website, your workplace and your physical spaces.
Build a Trusted Foundation AI Can Read
So AI knows who you are, describes you accurately, and recommends you to the people looking.
Right for you if
• Leading AI models can’t find you, get you wrong, or recommend your competitors first
• Your website is dated, your case studies are scattered, and there’s no single reliable source about you
• AI visibility audit: the questions buyers actually ask, and how AI models currently see you
• Source calibration plan: what to fix on your website, case studies and company knowledge base
• Monthly re-testing: ongoing tracking of where you stand against your peers
• Leading AI models can’t find you, get you wrong, or recommend your competitors first
• Your website is dated, your case studies are scattered, and there’s no single reliable source about you
What you get
• AI visibility audit: the questions buyers actually ask, and how AI models currently see you
• Source calibration plan: what to fix on your website, case studies and company knowledge base
• Monthly re-testing: ongoing tracking of where you stand against your peers
Keep Your Brand Consistent, Year After Year
Whoever does the work, and whatever tools they use, it stays unmistakably yours.
Right for you if
• Your team, agencies and AI tools all produce content, and the style keeps drifting
• Your brand guidelines sit on a shelf and rarely make it into real work
• You have many product lines and no single way of talking about the company
• A brand charter that defines your identity, voice and visual language
• Ready-to-use templates, visual parameters and AI usage guidelines
• Pre-delivery review: every design automatically checked against your brand standards
• Your team, agencies and AI tools all produce content, and the style keeps drifting
• Your brand guidelines sit on a shelf and rarely make it into real work
• You have many product lines and no single way of talking about the company
What you get
• A brand charter that defines your identity, voice and visual language
• Ready-to-use templates, visual parameters and AI usage guidelines
• Pre-delivery review: every design automatically checked against your brand standards
Annual Brand Advisory
Every key brand decision, made together.
Right for you if
• New businesses, products or overseas launches are moving fast and need steady oversight
• You want your team to put AI to work but don’t know where to start
• You worry that once the project wraps, the brand will slowly drift back
• A 12-month roadmap, reviewed and recalibrated every quarter
• Pre-launch review of key content, design and website releases
• Team training: using AI well without losing your brand standards
• New businesses, products or overseas launches are moving fast and need steady oversight
• You want your team to put AI to work but don’t know where to start
• You worry that once the project wraps, the brand will slowly drift back
What you get
• A 12-month roadmap, reviewed and recalibrated every quarter
• Pre-launch review of key content, design and website releases
• Team training: using AI well without losing your brand standards
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AI-Driven Solutions
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Brand Strategy
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Branding
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Consultant
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AI-Driven Solutions
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Brand Strategy
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Branding
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Consultant
WHO WE WORK WITH
We work with ambitious brands across industries and stages of growth — from emerging teams to established enterprises, and from local markets to global expansion.
Our best work comes from long-term partnership — building shared understanding, sharper decisions and brand systems that continue to create value as the business evolves.
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Publicly shareable projects only. Some clients are not listed under confidentiality.
Industry
Customers
Services
Location
AI Source Infrastructure
AI is changing how brands are discovered, understood and chosen. Visibility alone is no longer enough — brands need information that AI can interpret, verify and trust.
Xinming turns brand strategy, GEO-ready websites, case evidence and knowledge systems into trusted sources that AI can read, verify, cite and recommend — helping brands enter the consideration set of both AI systems and real customers.
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