XINMING · VISUAL IDENTITY SYSTEM
Visual Identity System Project Checklist
VISUAL IDENTITY SYSTEM
Select the visual identity components your organization actually needs from 15 systems, then build a clear scope for internal alignment, budgeting and project evaluation.
Visual Identity Scope
WHAT THIS CHECKLIST COVERS
15 Visual Identity Systems
4 Scope Categories · 808 Checklist Items
- 01Select Items
- 02Review Scope
- 03Export Checklist
Adjust the scope at any time. When ready, export a PDF checklist for internal review, budget discussions and formal project evaluation.
GET STARTED · CHOOSE YOUR PATH
Which describes you best?
Whether or not you know Visual Identity systems, you can build a clear scope to discuss in a few minutes. You can switch between the two paths at any time, and your selections are saved automatically.
Not sure what a Visual Identity system includes? See the 30-second overview
GUIDED PATH
Build a Recommended Scope
Answer a few questions about your company stage, existing visual identity and near-term use cases. We will preselect a practical starting scope that you can freely refine afterwards.
QUESTION 1 / 7
Why we ask: Different stages need different depth. A new brand needs its identity foundations first; an established company usually needs alignment and standards; adding applications only keeps the existing logo.
QUESTION 2 / 7
Why we ask: This decides whether logo design, refinement or only application extension is needed. If you are unsure, choose “Not Sure Yet”.
QUESTION 3 / 7
Why we ask: B2B brands rely more on sales, proposal and trade-show materials; consumer brands rely more on packaging, retail and social content.
QUESTION 4 / 7
Why we ask: Industry shapes the typical touchpoints, for example trade shows and product nameplates in manufacturing, or storefronts and wayfinding in retail chains. Select all that apply, or skip.
QUESTION 5 / 7
Why we ask: Choose only the applications you will really use in the next 6–12 months. The scope prioritizes them so you do not take on too much at once.
QUESTION 6 / 7
Why we ask: A brand character or mascot is a specialist service that most companies do not need yet. Choose it only if there is a clear need or you would like to explore it.
QUESTION 7 / 7
Why we ask: If your team already uses AI for posters, imagery or decks, AI visual standards help keep generated content on-brand.
You have changed the selection criteria. Your current checklist remains unchanged. Regenerate the recommendation if you want the suggested scope to reflect the new inputs.
This is the scope generated from your previous criteria.
Recommended for your current needs: 0 items across 0 systems.
Why These Items
EXPERT PATH
Choose Items Yourself · System Map
If you already know what you need, go directly to the full checklist. The 15 systems are arranged in 4 scope groups: add a system's recommended items (essential + recommended) as a starting framework, then refine in the checklist.
VISUAL IDENTITY IN 30 SECONDS
A Visual Identity system works in four layers, from the inside out
The closer to the center, the more fundamental and universal; the further out, the more it depends on your specific context. Most companies start at the center and extend outward as needed.
- Foundations01–02
Logo, typography, color and standards: the basis for every application. Every company should start here.
- Applications03–06
Office, communications, digital and packaging: where a brand most often shows up.
- Specialist Systems07–14
Signage, spaces, exhibitions, apparel, PR, product presentation, vehicles and internal culture, chosen by actual context.
- Brand Character / Mascot15
A specialist service that most companies do not need.
About Scope & Pricing
SCOPE & PRICING PRINCIPLE
- The full checklist shows the available scope. It does not mean every item needs to be purchased.
- This checklist is used to define the Visual Identity project scope. Pricing is not calculated automatically from the number of selected items.
- Basic VI — RMB 60,000 — includes 10 standard applications. Standard VI — RMB 100,000 — includes 20 standard applications.
- Applications beyond the number included in the selected package, together with more complex work such as packaging, signage and wayfinding, branded spaces, exhibitions and mascot systems, are scoped separately according to design depth, application volume and implementation requirements.
The number of standard applications refers to the application-design items included in the selected package. Foundational standards such as logo rules, typography, color, parameters, templates and file delivery may appear as separate checklist items. For this reason, the total number of checked items is not the same as the number of standard applications included in a package.
View Services & Standard PricingThe checklist covers the visual identity components most companies may need across logo, typography, color, office applications, communications, digital channels, packaging, signage, spaces, exhibitions and brand character systems. Prioritize items you know will be used in the near term. Anything without a clear use case can remain as a future extension rather than being completed all at once.
“Recommended” combines priority items generated from your current criteria with a small number of optional suggestions. “Common” shows frequently used items across each system.
FINAL STEP
Export Your PDF Checklist
Your selected items will be organized by Visual Identity System and exported as a PDF project checklist for internal review and project discussions. No registration is required. The file is generated locally in your browser, and your selection data is not uploaded.
Use for: Internal scope confirmation · Budget discussions · Vendor communication · Xinming project evaluation
0 items selected across 0 systems
Select at least one item before exporting.
The file will be saved to your device with the generation date in its filename. Final deliverables, scope and fees are governed by the formally approved proposal or contract.