The parametric definition of a logo establishes the scale for a brand amidst its myriad variations.
A logo defines the appearance of a brand, while parametric design defines its scale amidst endless variations.
Back to Section Overview
Motion Identity
品牌识别动效
Logo, type and visual systems expressed in motion.
AllBrand & Concept FilmsMotion IdentityProduct & Service ExplainersDigital & Social ContentMotion Studies
Conceptual Renderings of the Xinming Design
Rhythmically Synced Concept Visualization for the Xinming design Logo.