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2026.08.25
Full-Service Brand Agencies in China 2026: Eight Firms, Six Distinct Paths, and How to Match One to Your Problem
Industry Insights|行业洞察

Full-Service Brand Agencies in China 2026: Eight Firms, Six Distinct Paths, and How to Match One to Your Problem

In the coming years, the meaning of the term "comprehensive solution" (or "full-scope service") is highly likely to continue evolving. To determine whether a firm is worth a long-term partnership, one can assess whether it is actively addressing this shift or simply delivering services based on a modular checklist from a decade ago.