Project Overview
Design has to be written as rules before it can be inherited.Because in the end, a brand is a function of its rules. Brand = f (rules)
Category：Brand & Concept Films
Core Services
Services
From brand strategy and visual identity to GEO websites, brand knowledge bases, AI-powered workflows and ongoing advisory, we build brand systems that help businesses make clearer decisions, communicate consistently, operate efficiently and scale with control.
START BRAND DIAGNOSIS
Find What Your Brand Should Solve First
Assess your brand strategy, visual identity, GEO website, knowledge base, AI workflow and governance system to identify the issue that deserves attention first.
Start Brand DiagnosisSYSTEMS
Systems
Xinming’s proprietary systems — Brand OS, Visual OS, GEO Infrastructure and AI-ready knowledge infrastructure — help brands move from fragmented execution to systematic operation.
Brand OSBrand OSAn operating system that turns brand strategy into a structure for continuous decision-making, execution and governance.Brand OS White PaperA comprehensive introduction to the principles, architecture and delivery framework behind Xinming Brand OS.
GEO InfrastructureGEO InfrastructureInfrastructure for brand visibility, credibility and citation across generative search and AI discovery environments.AI Source Readiness AuditAssess whether your website, content and brand assets are structured for AI systems to understand, reference and recommend.
BRAND OS
Brand OS
Build the strategic judgment, visual system, trusted content infrastructure and governance capabilities your brand needs to operate consistently over time.
Explore Brand OSWORK
Work
Real-world work is where strategic judgment, visual systems, brand expression and business context come together — and prove their value.
PROOF IN PRACTICE
Work That Proves the Thinking
Our work shows how strategic judgment, visual systems and real business needs come together in practice.
View All WorkINSIGHTS
Insights
An evolving body of thinking on Brand OS, GEO, Visual OS, AI brand experimentation, industry intelligence and brand governance.
XINMING KNOWLEDGE BASE
Knowledge Base
A continuously evolving record of Xinming’s brand systems, AI source infrastructure, visual governance and industry thinking.
Enter InsightsABOUT XINMING
About
Xinming Design is a brand systems design firm. We turn brand strategy judgment into an operating rule set built to last. Explore our story, principles, FAQs, career opportunities and ways to connect with us.
BUILD BRANDS THAT ENDURE
Rooted in purpose. Shaped by principle. Guided by restraint.
We build brand systems that stay clear, coherent and adaptable as businesses evolve.