山是环境,居是建筑,两者本来就不该分开画。— 一幅只有几笔、却已落了款的山水
上方两道起伏的线,中间隆起、两端上挑,读作远近层叠的山脊。
同一组线读作舒展的坡屋顶与翘起的檐角;下方平直的线是台基,也是山脚的地平线。
正中一方红色「鼎」字印章——品牌名的「鼎」,也是画面完成后盖下的那一方印。
先有山,后有居;画成之后,钤一方印。
First the mountain, then the dwelling — and when the picture is done, the seal.
Read it as mountains, or read it as eaves — the lines never move.
标志在两种读法下保持不动,变化的只是你看它的方式。背景线稿为示意 2026 示范
Two radii, one line weight, one axis — nothing left to the hand that a circle could draw.
舒缓的远山与挺拔的近峰,只来自两种圆弧:大圆让山势开阔,小圆让峰顶收紧。所有线条同一粗细,左右镜像,红印居中——几何越克制,山水的气息越清楚。
In Chinese painting, the seal is pressed when the work is finished.
「海鼎」的「鼎」,被放在标志正中。鼎是最具代表性的青铜器;金文正是铸在青铜器上的文字(心铭舍解读)。
书画完成之后钤一方印。几道线条是「画」,红印是「款」——整个标志因此像一幅极简的山水小品。
金与青黛之间,一点红让视线有了落点。整套标志里,只有这一处用红。
A wordmark drawn after bronze inscription script — the script cast into ding vessels.
「海鼎山居」四字取金文的意趣:笔画圆转,起收含蓄;「山」字的中竖收成一座小山,与上方的山形遥相呼应。字与图共用一套比例网格,所以放在一起时像出自同一支笔。
Deep ink for the forest at night, blue-grey for distant ridges, off-white for paper, gold for the line.
标准色与辅助色为品牌手册原值。点按色卡复制 HEX。
Four scenes of mountain life, each named after a line of poetry. Drag, or use the arrows.
The ridgelines below are traced from Baihualing's real terrain, layered near to far as in a Chinese landscape.
Room card, coasters, bathrobe tags, badges, red envelope, invitation, paper cup — shown at true relative size.
品牌手册应用页效果图,按手册标注的实际尺寸同比例排列。
Forms, colour versions, clear space, minimum size and misuse.
Which readings come from geometry, and which from narrative.
How each path is locked, measured, combined and checked.
心铭舍是一家品牌系统设计公司。心铭舍(Xinming Design)以系统性判断为核心,将品牌战略转化为可运行、可继承的结构。